- Directly approach shops, restaurants and national chains, and invite them to join the compaign
- Give individual retailers, branch managers and head offices the necessary information to help support their decision to join, including information on environmental impact and advice to ensure footfall is not reduced
- Supply stickers for doors or windows, allowing consumers to easily recognise and support partipating retailers
- Raise awareness of the issue and provide positive publicity for participating retailers through web, local and national media campaigns
- Monitor shops and restaurants throughout the year
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